Linda Holzer, FA 101-D, Music
Classroom: SUA-106E Class Hours: Th 3:05 – 4:30 PM
Talent; Creating a Successful Career in Music, 2nd edition. (2010)
Oxford University Press by Angela Beeching. Available at the UALR
and online from amazon.com and oxford university press.
web site for textbook here.
purpose of course:
To broaden the student's understanding of the range of careers
in the world of professional music. The course will explore music
both a creative endeavor and as a product. Students will learn
how music progresses from artistic creation to consumable product,
how the participants in the music business make a living utilizing
skills in marketing, performance, teaching, recording, technology,
venue management, etc.
upper-level standing as a music major (must have passed required
2000-level courses in performance studies,
music theory, aural skills and music history with a "C" or better,
and be enrolled in 3000-level or above music major courses).
course is offered both as an on-campus course and as a distance-learning
course, and is considered a “blended” course via UALR
Extended Programs. You may either attend the class in-person each
week, or you may log on to WIMBA Live Classroom via computer to take
the course via distance-learning, accessing the lectures and PowerPoints
at your convenience, and submitting assignments electronically. To
take the course via distance-learning, students must be familiar
with Blackboard Campus Edition 9. If you have not
Campus Edition 9 before, please visit this link for
a short introduction to this handy technological resource.
Student Learning Objectives:
Students will discover how various professionals in the world of
music make a living, and will research details of individual career
development. Students will become familiar with relevant vocabulary
for the music business, and will apply these in writing and research
attendance and participation are of fundamental importance. Demonstrate
functional grasp of relevant vocabulary and concepts
for music business on homework assignments, mid-term and final exam.
In addition, students will be expected to complete a short research
project that will result in a short oral report.
Graduate Students Please Note:
1. In addition to oral report, each graduate student will complete a business
plan for running a private lesson studio, including identification of target
markets (geographic and demographic characteristics), a
competitor analysis (name, location pricing, reputation), estimated expenses,
estimated revenue, and cash flow analysis (balance sheet for loan amortization,
income, and expenses).
2. Standards of writing are higher for graduate students than for undergraduate
students. More depth of research and more detailed analysis is expected.
3. Graduate students are expected to possess good communication and leadership
skills, and to take the lead in class discussions.
Reading - Ottenheimer Library:
You Need to Know About the Music Business by Donald S. Passman
The Self-Promoting Musician by Peter Spellman
A Music Business Primer by Diane Rappaport
Musicians, 1st Edition, by Bruce Pollock
This Business of Music: The Definitive Guide to the Music Industry,
9th edition. by M. William Krasilovsky, Sidney Shemel,
Music Business Handbook, 7th edition by
1. Readings—all assigned material must be read prior to the
corresponding classroom discussion.
2. Two online journal entries (see Journal tool on Blackboard)
3. Five question sets from the textbook (see Assignments tool on
3. Resumé, cover letter and business card—you will be
required to develop a current resumé, cover letter and business
card, after studying "best practices" in effective design and content.
4. Midterm—a midterm examination will be given online using
5. Oral Report– one short oral report
6. Final Exam - a final examination will be given online using Blackboard.
Two online journal entries - 10%
Oral Report - 10%
Five question sets from the textbook—25%
Resume, cover letter & business card - 5%
Policy on Late Work:
Assignments are due by the start of class on the due date, to be turned
in on Blackboard, either on the Assignments tool or the Discussion tool.
Anything turned in past that time will be marked late. Late work will be
accepted up to one week late, and a grade penalty of 1⁄2
a letter grade will be assessed for each delinquent day. It is
in your best interest to turn in all assigned work complete, on time.
Deadlines and due dates are NOT optional.
be determined based on the following scale:
90-100% = A, 80-89%= B, 70-79% = C, 60-69% = D, <60% = F
Dishonesty Statement: College and University regulations
regarding academic dishonesty, as set forth in the UALR student handbook
and other university documents and publications, will be strictly enforced
in this class. Any student caught in the act of cheating will be assigned
a grade of zero points (F) for the assignment in question. If written
work does not appear to be your own, you will be questioned about it
and appropriate action will be taken.
with Disabilities: Your success in this class is important to me, and it is the policy and practice of the University of Arkansas at Little Rock to create inclusive learning environments consistent with federal and state law. If you have a documented disability (or need to have a disability documented), and need an accommodation, please contact me privately as soon as possible, so that we can discuss with the Disability Resource Center (DRC) how to meet your specific needs and the requirements of the course. The DRC offers resources and coordinates reasonable accommodations for students with disabilities. Reasonable accommodations are established through an interactive process among you, your instructor(s) and the DRC. Thus, if you have a disability, please contact me and/or the DRC, at 501-569-3143 (V/TTY) or 501-683-7629 (VP). For more information, visit the DRC website at http://ualr.edu/disability/
accessibility Statement: It is the policy and practice of UALR
to make all web information accessible to students with disabilities.
If you, as a student with a disability, have difficulty accessing any
part of any online course materials for this class, please notify the
The UALR website, UALR email, the University’s
main telephone number (501-569-3000), and the campus emergency
alert system are the official means of communicating all information
weather-related closing. Local television and radio stations will
also be notified. Weather and road conditions vary from place to
Employees and students are expected to exercise good judgment regarding
the safety of ravel when road conditions are affected by the weather.