| Papers and Inks |
.....There are no rules for selection of paper and ink except
suitability, taste, time and expense. Colored or multiple
inks are more expensive and may require extended layout time
and additional production processes. Unusual paper stocks
that must be ordered
from a paper mill can be expensive and may require additional
time for delivery.
Paper for printed media and covers range in weight, texture,
composition, color and cost. Some designs demand the dramatic
contrast of black ink on white-coated paper, while others need
particular finishes and color to carry out mood or style of
design.
Colored inks on colored papers provide a vast range of opportunities
and potential problems. Our inks are transparent and, therefore,
are affected by paper color and absorbency.
The best guides in selecting colored inks for colored paper
are the printed samples provided by paper company representatives.
Samples of paper stock (swatches) as well as a large variety
of coordinating ink colors are available for review in the
office of Printing Services. Feel free to ask our staff to
assist you in your selection. |
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