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Marketing

Marketing

MARKETING DEGREE REQUIREMENTS 2010-2011

Major Requirements (18 hours)

    • ADVT 3300 Advertising : an IMC Approach
    • MKTG 3300-PFSL 300 Buisness Professionalism
    • MKTG 3353/PFSL 3351 Prinicples of Selling
    • MKTG 3385 Consumer Behavior
    • MKTG 4310 Marketing Research
    • MKTG 4385 Marketing Management

Marketing Majors will select one of the following EMPHASIS

  • Marketing Emphasis (12 hours)
    • MKTG 4370 Businesss-to-Business Marketing
    • MKTG 4341 Product & Service Strategy
    • MKTG Electives (6 hours of electives may be upper level advertising)
  •  Advertising /Public Relations (12 hours)
    • ADVT 3310 Advertising Campaign I
    • ADVT 3340 Public relations
    • ADVT 4320 Advertising Campaign II
    • ADVT Elective (3 hours of approved electives)
  •  Professional Selling (12 hours)
    • MKTG 4350 Sales Management
    • MKTG 4355 Advanced Professional Selling
    • MKTG 3361 Distribution or MKTG 4370 Business-to-Business
    • MKTG Elective (3 hours of sales electives)

PRE-BUSINESS COURSES (24 hours) and PROFESSIONAL BUSINESS STUDIES CORE (24 hours)

Unrestricted Electives (2 total hours)

Core Requirements (44 total hours)

Updated 2.3.2011