Faculty & Staff
Daniel R. Sweeney - Assistant Professor
Ph.D. - Florida State University, Tallahassee, Florida, USA.
M.H.K. - University of Windsor, Windsor, Ontario, Canada.
B.Ed. - McGill University, Montreal, Quebec, Canada.
Contact Information
Office: DSC 110A
Phone: 501-683-7575
E-mail: drsweeney@ualr.edu
Teaching Areas:
Sport Marketing, Consumer Behavior, Sport Law, Fiscal Management in Sport Organizations, Facility and Event Management, Management and Leadership of Sport Organizations.
Research Areas:
Sport Marketing: Understanding customer equity as it applies to various segments of the managed sport industry; sport consumer behavior, including: consumer motives, points of attachment, and decision-making; consumer perceptions of fairness in the service transaction.
Organizational Behavior: Issues in organizational justice and counterproductive workplace behavior. Consumer perceptions of a firm's corporate social responsibility initiatives.
